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Business Administration (M.B.A.)/Marketing Analytics (M.S.)

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The Master of Business Administration (M.B.A.) and Master of Science in Marketing Analytics dual-degree program at Illinois Institute of Technology’s Stuart School of Business is ideal for people who want to be leaders and entrepreneurs in businesses and organizations where marketing and leveraging the power of data are keys to success.

Together, these two degrees prepare students to be effective managers, decision-makers, and executives in enterprises focused on digital technology, especially those that mine data to understand, interact with, and engage their customers.

The Illinois Tech M.B.A. program’s rigorous curriculum is designed to develop an innovation mindset and the intellectual agility to tackle complex business challenges. Courses are infused with project-based learning and hands-on use of technology to develop your analytical, strategic, and managerial skills.

The nationally-ranked M.S. in Marketing Analytics program is finely tuned to the leading edge of the industry. The curriculum is designed to develop the high-level skills that make our graduates forward-thinking marketing professionals who can convert data into insights that drive competitive business advantage.

Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed access to hands-on experiences throughout your graduate education, such as virtual and in-person internships, and personalized mentorship to guide your academic studies and career planning.

The Stuart School’s location in downtown Chicago—a long-established, and growing, hub of marketing, logistics, and other digital tech businesses—provides access to hands-on learning through internships, along with networking to help graduates launch their careers.

Our exclusive partnership with Chicago Innovation provides Stuart M.B.A. students with a free membership and access to the organization’s many business and networking events, which are annually attended by more than 10,000 successful professionals.

Enrolling in this dual-degree program reduces the total requirement for earning the two degrees by four courses (12 credits), compared to earning the degrees separately.

STEM-Designated Program

M.S. in Marketing Analytics is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training in the United States.

Learn more about each program:

Master of Business Administration

M.S. in Marketing Analytics

Program Overview

By developing students’ business acumen and high-level management and marketing skills, together with a deep understanding of data analytics, this dual-degree program prepares graduates to rise to C-suite positions in digital tech enterprises.

Career Opportunities

The M.B.A./M.S. in Marketing Analytics dual-degree program prepares graduates for leadership positions in companies and consulting firms, with titles such as:

  • Marketing Director
  • Social Media Marketing Director
  • Director of Analytics
  • Director of Global Digital Marketing
  • Digital Marketing and Communication Director
  • Senior Manager of Digital Marketing Strategy
  • Director of Business Insights and Analytics
     
Disclaimer for prospective students, please read.
The information provided is sourced from a third party, Lightcast, and is provided here for informational and educational purposes only. Please be advised that the inclusion of the Lightcast resource on this website does not imply endorsement by Illinois Institute of Technology (Illinois Tech), nor is it a guarantee of the accuracy of this information. Illinois Tech makes no representation, warranty or guarantee, express or implied, that the information presented herein is reflective of the outcomes you can expect if you enroll in or graduate from an Illinois Tech program. Illinois Tech expressly disclaims any liability regarding Lightcast, or in connection with any actual or potential employment opportunity stemming from information on this site and you hereby irrevocably waive any claim(s) against the Illinois Tech for the same. Your use of this web page is an acknowledgement of your understanding and acceptance of the terms and conditions set forth herein. You are encouraged to conduct your own thorough research into job opportunities and outcomes in your field of study.
  • The M.B.A./M.S. in Marketing Analytics dual-degree program requires completion of 57 credits (19 courses at three credits per course) with a grade-point average of 3.0 or above. Students must complete a minimum of 30 M.B.A. credits and 27 M.S. in Marketing Analytics credits.
  • Core courses may be waived by the director of the relevant program and students may take advanced elective courses in their place.
Master of Business Administration

Completion of 10 courses (30 credits) is required. See descriptions for Business (BUS) and MBA Business (MBA) courses.

Core Courses—Seven courses (21 credits)

  • BUS 510—Strategy and Innovation
  • MBA 501—Financial Statement Applications
  • MBA 505—Microeconomics and Game Theory
  • MBA 506—Leadership and Organizational Design
  • MBA 509—Financial Management
  • MBA 513—Operations and Technology Management
  • BUS 590—Business Strategy Capstone

Elective Courses—Choose any three courses (nine credits)

  • MBA 522—The General Manager
  • MBA 523—Negotiations and Strategic Decision Making
  • MBA 532—Artificial Intelligence
  • MBA 534—Blockchain
  • MBA 536—Internet of Things
  • MBA 564—Global Business Strategy
  • MBA 576—New Technology Ventures
Master of Science in Marketing Analytics

Completion of nine courses (27 credits) is required. See descriptions for Business (BUS) and Marketing Analytics (MAX) courses.

Core Courses—Eight courses (24 credits)

  • BUS 550—Business Statistics
  • MAX 501—Digital Marketing
  • MAX 502—Analytics for Decision Making
  • MAX 503—Marketing Research and Engineering
  • MAX 504—Marketing Strategy
  • MAX 506—Database Design and SQL
  • MAX 522—Predictive Analytics
  • MAX 523—Social Media Marketing Analytics

Elective Course—Choose one MAX course (3 credits)

  • Students must apply and be accepted to both programs: Master of Business Administration (M.B.A.) and M.S. in Marketing Analytics. See each program page for specific admission requirements.
  • Applicants must hold a baccalaureate degree from an accredited educational institution with a minimum cumulative grade-point average of 3.0 on a 4.0 scale, have a strong record of academic achievement, and be highly recommended.
  • No GMAT or GRE scores required
  • English proficiency exam, if required

International Students: Maintaining Eligibility

International students (F-1, J-1) must maintain full-time enrollment (nine credit hours per semester in the fall and spring semesters) in order to remain in the United States. It is possible for an international student to discontinue the M.B.A. program and continue the M.S. in Marketing Analytics as a full-time program. However, an international student who discontinues the M.S. in Marketing Analytics for any reason must leave the dual-degree program because the M.B.A. is a part-time program.

Claire Johnson, Stuart School of Business

Have Questions? Connect with Us

For any questions about Stuart School of Business degree programs or the application and enrollment process, contact our Director of Student Recruitment Claire Johnson.

Scholarships and Aid

All Stuart School of Business graduate students are automatically reviewed for merit-based and need-based financial aid awards at the time of admission to Illinois Tech. Learn more about Illinois Tech and Stuart scholarships and aid and costs:

Scholarships and Aid   Tuition and Fees

Changyue “Jack” An

Top Strategic + Tech Skills Are a Winning Combo

With an M.B.A. and M.S. in Marketing Analytics from Stuart, Changyue “Jack” An delivers transformative, AI-powered business solutions to his clients.

Read more

Stuart Stands Out

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Only business school in a tech-focused university in Chicago

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Stuart is AACSB Accredited. Only 6% of Business Schools Globally Are.

—Association to Advance Collegiate Schools of Business International

Featured Faculty

M. Krishna Erramilli

M. Krishna Erramilli

Interim Dean Professor of Strategy
Elizabeth Durango Cohen

Elizabeth J. Durango-Cohen

Associate Professor of Operations Management M. Zia Hassan Endowed Professor Assistant Director, M.S. in Marketing Analytics Director, Center for Advancing Corporate Performance
Smriti Anand

Smriti Anand

Assistant Director, Master of Business Administration Professor of Management
Dinakar Jayarajan

Dinakar Jayarajan

Director of Graduate Business Programs Director, Master of Business Administration Programs Director, Master of Management Director, M.S. Marketing Analytics Clinical Associate Professor of Marketing
Ghazale Jafari Haddadian

Ghazale Haddadian

Clinical Associate Professor of Operations and Energy Management
Joel_Goldhar_320x355

Joel Goldhar

Professor of Operations and Technology Management
Ketan Patel

Ketan Patel

Adjunct Faculty
Michael Rybak

Michael Rybak

Clinical Associate Professor of Finance

Move Your Career Forward

Career development

Career Development

Stuart’s Career Management Center offers individualized career counseling, resources for job and internship search, and opportunities to network with industry professionals.

Alumni relations

Alumni Connections

A global network of accomplished Illinois Tech alumni is available to engage with and support our students.